Tracardi

What is Tracardi?

Tracardi is a free open-source customer data platform that helps businesses collect and automate customer data to enhance customer experiences and boost sales. By connecting customer data from various touchpoints, Tracardi provides valuable insights to improve customer experiences. It automates processes like personalized messaging and targeted marketing campaigns to increase customer engagement and retention rates. Tracardi allows businesses to engage customers, predict their next moves, and integrate with e-commerce solutions effortlessly, all without the need for extensive coding. With its event-based system, Tracardi can trigger marketing automation actions like sending SMS or emails in real-time based on customer interactions. Businesses can easily collect user data from different channels and engage customers through micro front-ends for personalized interactions. Tracardi offers an open and user-friendly data collection system that is customizable to meet individual business needs.