PhotoRoom is an AI photo editing app purpose-built for e-commerce product photography. Its core capability — instant, accurate background removal using AI — has made it one of the most widely used photo editing apps globally, with over 150 million downloads. Beyond background removal, PhotoRoom's AI toolkit covers the full e-commerce product photo workflow. The Instant Backdrop feature generates professional background scenes for products from text descriptions: place a skincare product in a marble bathroom, a sneaker on a city street, or a food item on a rustic wooden table — all without a photography studio. The AI Retouch tool removes blemishes, shadows, reflections, and unwanted objects from product images. Smart Resize adjusts images to the exact specifications of each e-commerce platform: Amazon, Shopify, Instagram, eBay, and more. PhotoRoom's batch processing allows sellers to remove backgrounds from hundreds of product images simultaneously, making it practical for large catalog operations. White label templates enable consistent branded presentation across all product listings. The AI model generation feature creates lifestyle images showing products on AI-generated human models — eliminating costly model photography for clothing and accessories. PhotoRoom is used by over 10 million businesses including major e-commerce brands, small Etsy sellers, and global retailers.