Make

Make (formerly Integromat) is a powerful visual workflow automation platform that goes significantly deeper than simpler tools like Zapier. It represents workflows as visual flowcharts rather than linear step sequences, enabling complex branching logic, error handling, iterators, and data transformation operations that simpler automation tools cannot handle. The drag-and-drop scenario builder connects 1,600+ apps and services — from Google Workspace and Salesforce to Slack, Airtable, and custom HTTP APIs. Data mapping between steps is visual and intuitive, with a full expression editor for transformation logic. Make's AI capabilities include built-in modules for OpenAI (text generation, image analysis, embeddings), Anthropic Claude, Google Gemini, and other AI services. These AI modules can be dropped into any workflow: classify incoming emails with AI, extract data from uploaded documents, generate personalized responses, or moderate user content. Advanced features include routers for conditional branching, aggregators for combining data from multiple iterations, custom functions, webhooks for triggering workflows from external events, and scheduling for time-based execution. For teams and agencies, Make offers collaborative scenario building, version history, custom roles, and an enterprise tier with dedicated infrastructure. Its pricing model based on operations (not tasks) makes it economical for high-volume automation compared to task-based competitors.