Magician by Figma is an AI design assistant plugin for Figma that brings generative AI capabilities directly into the world's leading design tool. It can generate icons and illustrations from text descriptions, create UI copy for any design element, generate images for mockups, and produce design variations from selected elements — all without leaving the Figma canvas. Designers use Magician to accelerate ideation phases, populate wireframes with realistic content, and explore visual concepts faster by using AI as a creative collaboration partner within their existing design workflow.