Sprout Social is an enterprise social media management platform with AI-powered tools for publishing, customer engagement, social listening, and analytics across all major platforms. Its AI Assist features generate post copy, identify optimal publishing times, surface trending topics relevant to your brand, and detect customer sentiment in incoming messages to prioritize urgent responses. Marketing teams and agencies at brands like Subaru, Edelman, and Grubhub use Sprout Social to manage large-scale social media operations with the data and automation needed to prove ROI and demonstrate business impact.