Segment AI is Twilio Segment's AI-powered customer data intelligence layer that enriches customer profiles, predicts behaviors, and enables intelligent audience segmentation across the customer data platform. Its AI can predict customer lifetime value, purchase propensity, and churn likelihood — enabling personalized marketing and proactive retention campaigns based on predictive insights rather than reactive behavior patterns. Growth and marketing teams at data-driven companies use Segment AI to make their customer data infrastructure smarter, connecting behavioral signals to AI predictions that power more relevant, timely customer experiences.