Guru is an AI-powered company knowledge platform that brings enterprise knowledge directly to employees in their workflow — surfacing relevant information from any connected tool in real time as context requires it, without needing to search or ask around. Its AI Answers feature responds to natural language questions with citations from verified company content, while its verification workflow ensures knowledge stays accurate. Customer-facing teams at companies like Shopify, Slack, and Etsy use Guru to eliminate the time wasted searching for institutional knowledge, reducing ramp time for new hires and improving consistency across customer interactions.